Generate Branding Ideas In 5 steps
Any design starts with its concept. For this branding redesign, I needed to produce something that was eye capturing, interesting, and organic.
Having an organic design helps create a look that fits well for any application.
The first step is to consider the who the target demographic is. My Original concept for the target market included: campers, hikers, craftsmen, kayakers, hunters, and farmers.
Upon proper discussion and considerable feedback, it was concluded that my original idea for the target market was too broad.
The first step is to consider the who the target demographic is. My Original concept for the target market included: campers, hikers, craftsmen, kayakers, hunters, and farmers.
Upon proper discussion and considerable feedback, it was concluded that my original idea for the target market was too broad.
After really working close to my design, and taking all the feedback under consideration. I found that the farmers market crowd better catered to my design direction and complemented the value proposition.
Next solidifying the logo and what enhancements could be introduced. Create something that really staples an identity formed around the value of the brand! The visuals here attribute to the white birch for the New Hampshire symbolism for the origins for the company! I also felt that using something you’d see in nature would help visualized the organic nature of the branding and the target audience.
Establishing something concrete with the brand, such to suggest fresh home state’s taste and ingredients! The texture on the text adds a certain aged feel for the company, while the typography complements its attention and boldness!
Create a broader sense of community, that is home to engagement, and working together! I feel the typography and visuals go strongly together and could be used as a stamp! It’s important to have something that can be used on multiple application and can be repurposed for any diverse use.